Art Direction for Selena Gomez Strong Girls campaign for PUMA. This collection featuring her close friends, celebrates and empowers women by highlighting their inner strength, and authenticity rather than just physical perfection. Selena defines a "strong girl" as someone who is resilient, vulnerable, and comfortable in her own skin, not afraid to show her true feelings.

Photographer: Katie McCurdy

DP: Erynn Patrick Lamont

Illustration: Dana Veraldi