Creative Direction for Converse’s FA25 Back to School campaign. For this seasonal commercial moment, we wanted to focus on nostalgia. We captured those fleeting familiar and precious memories of being in school and the moments right after school amongst friends. This campaign was one of our highest engaged with on social media, with consumers spanning generations expressing how connected they felt to the creative.

Photographer/Director: Courtney Sofiah Yates

DP: Ben Elias